Idea to Impact: Strategic Phases to Launch Your Project
Our process is structured into multiple strategic phases, each designed to build momentum and long-term sustainability. We work closely with cities, nonprofits, and private organizations to move from research to activation to growth—ensuring that every stage is rooted in community context and tailored support.
Strategic Phases
Phase Zero:
Research & Assessment
We begin by laying a strong foundation through comprehensive research and discovery.
Phase One:
Foundation Building
Transition to tangible planning, early development, and launch preparation.
Phase Two:
Program Launch & Activation
This phase focuses on bringing your retail initiative to life!
Phase Three:
Growth & Optimization
Shift focus to fine-tuning, scaling, and increasing impact.
Phase Four:
Sustainability & Transition
Plan for the future and define a roadmap for independence.
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We’d love to help you transform retail in your community!
Phase Zero: Research & Assessment
We begin by laying a strong foundation through comprehensive research and discovery. This phase focuses on understanding both the community context and internal capacity to shape a realistic, impactful plan:
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Community Research: Conduct community research to identify local strengths, challenges, demographics, and market needs.
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Project Goals: Understand your mission, goals, and expectations to align project outcomes with your vision.
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Team Capacity: Assess internal capacity, including team skill sets, existing resources, and potential gaps in funding or partnerships.
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Program Readiness: Analyze feasibility by exploring site availability, entrepreneur needs, and the readiness of a pop-up or vendor space within the local ecosystem.
Phase One: Foundation Building
With a strong foundation of research, we transition to tangible planning, early development, and launch preparation:
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Site Strategy: Support site planning and design, signage, on-site branding, and event venue recommendations.
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Funding & Partnership Development: Prepare and pitch to partners, research grant opportunities, and review budgets to ensure financial viability.
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Marketing & Outreach: Build brand identity, guiding you through the creation of a project logo, website, social media platforms, and outreach materials.
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Vendor Recruitment & Program Design: Identify and engage potential vendors, host info sessions, and create supporting content such as flyers and onboarding packets.
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Feedback & Evaluation: Collect community and participant feedback, measure early impact, and use insights to refine goals, timelines, and future planning.
Phase Two: Program Launch & Activation
This phase focuses on bringing your retail initiative to life through a public launch and programming for day-to-day operations:
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Event Planning: Coordinate soft and official openings with partners and stakeholders.
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Educational Programming: Connect you to available resources and educational opportunities to ensure quality vendor training, such as business advising sessions.
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Ongoing Collaboration & Promotion: Generate public engagement through events, campaigns, and collaborative activities.
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Vendor Coordination: Monitor activity on site, troubleshoot operational challenges, and adjust vendor needs in real time.
Phase Three: Growth & Optimization
As the program gains traction, we shift focus to fine-tuning, scaling, and increasing impact:
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Raise Awareness: Suggest additional marketing strategies and campaigns to expand vendor participation and strengthen the pipeline of local entrepreneurs.
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On-Site Improvements: Introduce new services or amenities based on community demand and feedback.
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Project Evaluation: Evaluate operational efficiency, site usage, and customer engagement to make improvements.
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Long-Term Partnerships: Deepen partnerships and explore additional funding or long-term sponsorship opportunities.
Phase Four: Sustainability & Transition Planning
To ensure lasting success, we help plan for the future and define a roadmap for independence:
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Lasting Partnerships: Develop sustainability strategies, including staffing models, ongoing funding, and program implementation.
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Program Management: Create templates and transition plans for long-term program management—whether through city leadership, nonprofit oversight, or hybrid models.
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Project Feedback & Impact Data: Deliver final impact reports, toolkits, and documentation to support replication or expansion.
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Continued Collaboration with Us: Offer continued consultation as needed to support scaling, future sites, or new retail activations.
